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Automation

Marketing Automation

Customer journeys that run themselves: who does what, and when the next message arrives — without anyone having to remember.

Automation is not sending more messages — it is sending the right message at the right moment without intervention. Someone who abandoned a cart gets a reminder an hour later. Someone who bought gets thanks, then a suggestion two weeks on. Someone who enquired and went quiet gets a follow-up after three days. Every one of these should have been done by a person — and is not, because they are busy.

We start by mapping your customer's actual journey rather than the tool. Where do they stall? Which question stops them completing? Then we build the sequence on those moments. Automation built on a tool without a journey produces automated nuisance.

And the line we do not cross: automation serves the customer, it does not chase them. A sequence firing five messages a week at someone who never asked burns the list and earns a bad name. We set timing, frequency and stop conditions — including an immediate stop the moment a human replies.

What you get

What the service includes

Customer journey map

We map the real path and identify stall points before building any sequence.

Lead follow-up sequences

Enquiries that did not close are followed up automatically on a considered schedule.

Cart recovery

A reminder at the timing the data shows responds best.

Post-purchase

Thanks, usage guidance, a review request and a later suggestion.

Internal alerts

The team is notified the moment an important lead arrives instead of discovering it tomorrow.

Clear stop conditions

Sequences halt on reply or purchase — no chasing after a response.

How we work

Map the journeyWe trace a real customer from first touch to purchase and repeat.

Identify the momentsWhich point loses the largest share.

Build the sequenceWe write the messages and set timing, conditions and stops.

Test and measureWe run it on a small segment first and measure before rolling out.

Who it fits

Who this service fits

Stores leaking at checkout

Losing orders that were one step from done.

Long-follow-up services

Need to stay top of mind for weeks without daily effort.

Overloaded teams

Know what to do but cannot find time to do it consistently.

FAQ

Frequently asked questions

What is the difference between marketing automation and AI?Automation executes a rule you wrote: "if this happens after that, send this message." Its output is fully predictable and reviewable line by line. AI generates and decides in situations never written down — drafting a reply, classifying intent, summarising a conversation. The two work together: the rule decides when, the model decides what is said.

Does automation replace employees?No. It replaces repetitive tasks an employee performs with no added value — reminding, tagging, copying between tools. The time freed goes to what a machine does not do: the difficult conversation, the negotiation, the relationship.

How many sequences do we need?We usually start with one or two addressing the biggest leak, then measure. Building ten at once makes it impossible to tell what worked, and raises the risk of overlapping messages annoying the customer.

Which tools do you work on?On what you already have if it fits, or we recommend what suits your scale and budget. We do not lock you into a particular tool, and we factor annual subscription cost into the decision.

Ready to start?

Book a free consultation — we understand your situation and tell you plainly what is worth starting with.

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