An identity is not a logo. A logo is one mark; an identity is what makes your post, your invoice, your shopfront sign and your WhatsApp message all look like they come from one place. That coherence is what builds recognition — and recognition is what makes people choose you when prices look alike.
What ruins most identities is the absence of rules: a beautiful logo handed over without a guide, then used by everyone in the company in a different colour, size and background, until a year later nothing coherent remains. So we deliver a guide stating what to do and what not to — in examples, not general advice.
And we design for real use rather than presentation: a logo readable small on an app icon, colours that work in print as on screen, and an Arabic typeface that honours the language rather than a Latin face forced onto Arabic.
What the service includes
Logo design
Several genuine directions, then refinement of the chosen one to completion.
Colour and type system
A palette with usage rules and matched Arabic and Latin typefaces.
Brand guidelines
A document stating what to do and what not to — with visual examples.
Ready applications
Cards, invoices, signage and social templates ready to use.
Formats for every use
Vector and raster files, in light, dark and single-colour versions.
Tone of voice
How the brand speaks: words it uses and words it avoids.
How we work
Who this service fits
New brands
Starting from zero and wanting a base they will not rebuild in two years.
Growing brands
Scaled up and now scattered across whoever designed for them over the years.
Repositioning brands
Changed audience or product and need a face matching what they became.
Frequently asked questions
Related services
Web Design
Interface design a visitor understands at first glance and that leads to the next step…
Content & Video Production
Photography, editing and video production: product images that sell, video watched to the end, and reels…
Social Media Management
Full account management: a monthly content plan, design and copy, consistent publishing, and message…
Ready to start?
Book a free consultation — we understand your situation and tell you plainly what is worth starting with.